03Project or product introduction

Elevator pitch builder

Arrange a few notes into a concise introduction. Adapt the order and detail to your audience, the evidence you can support, the risks or open questions, and the ask that makes sense.

Your entries stay in this page while it is open. They are not sent to a server or saved for later. This tool does not use Phronis practice minutes.

A flexible structure

Fill only what fits

0 of 5

This outline can support a founder introduction, project summary, or quick explanation. Choose details that match the listener and setting.

1ProblemWhat need or friction are you addressing?2AudienceWho experiences this, and in what context?3ApproachWhat do you do or propose?4EvidenceWhat can you support with a real example, result, or observation?5Risks or open questionsWhat is uncertain, unproven, or worth discussing honestly?6Ask or next stepWhat specific response, decision, or conversation would be useful?

Check your draft

Does the opening make sense to someone outside your team?
Can you support the evidence with a real example or source?
Have you named meaningful unknowns without turning them into promises?
Is your ask clear and appropriate for this audience?
Could you leave out a section to make this more natural?

Keep learning

Use a framework as a guide. Your details, judgment, and audience should shape what you say.

Explore practical lessons See how Phronis practice works